Amalia Fumanal - Growth Partner

Branding Architecture

Corporative

Category & Product

E-health services

Brand Experience -Customer Behavior & Journey-

Consumer Universe – Retargeting & Loyalty-

Hybrid Strategy

B2B

B2C

B2B2C

Transversal & Vertical

ATL & BTL

Multichannel

Design Thinking

Product Development

Brand Development

Business Development

Digital Development

Creative Marketing

Consumer Centric Analytic -big data / insights / generational / state in the funnel of conversion-

Strategic cycle of Product -launch / penetration / expansion / mature market-

Inbound & Conceptual

Communication Campaigns
-Promotion-

Omnichannel Distribution -OFF & ON / Internet of things-

Price in the market -mass market / premium & luxury-

Engagement Communications

Speaker High Impact Presentation

Trainning & Workshop

Event Speaker

Engagement Communications

Speaker High Impact Presentation

Trainning & Workshop

Event Speaker

Liquid Ideas Engineer

“As a creative, I have the privilege of working in the world of ideas and stories that shape our reality. And as someone passionate about the pursuit of ideas and stories, I also discovered brands. For the past 20 years, I have been dedicated and committed to developing brand universes through insights, mood boards, positioning, big ideas, storyboards, and customer journeys. Brands allow us to create our identity, belong to a social group, and connect emotionally. I feel incredibly fortunate to be able to help companies develop their brand, corporate, category, product, or service architecture by crafting the customer experience that shapes the universe through which they connect and interact.”

“Brands need to develop hybrid, fluid, and permeable strategies, capable of evolving at the same pace as people, technology, and culture. Here’s why we chose these ideas: Hybrid, because today value is created in the connection between the physical and the digital, between retail and e-commerce. This is what we call a phygital approach, where every touchpoint contributes to and builds a coherent brand experience. Fluid, because communication is no longer linear. It flows between platforms, communities, and formats. An idea is born in content, expands across networks, transforms into an experience, and returns to the consumer as a conversation. And permeable, because brand-consumer communication becomes the focus of Big Data analysis at the heart of companies; listening is active and transformative. Because when a brand is able to flow with its environment, adapt without losing its essence, and connect authentically with people, it becomes a living relationship with its community.”

“Design Thinking is a philosophy that puts people at the center, transforming curiosity into questions and questions into solutions. It’s a bridge between imagination and reality, between intuition and action. Imagine a world where every idea can shape an extraordinary exchange. Where products don’t just work… they inspire. Where brands don’t just communicate… they connect with our desires. Where business models don’t just create value… they create meaning. And where digital intelligence doesn’t just process data… it understands states and emotions by conversing with the world and the people who inhabit it.”

“Creative marketing stems from a very simple idea: people don’t remember what brands tell them, they remember how they make them feel. And in that unexpected moment when brands connect with the “WOW” moment, viewers are propelled into action to become part of the story, part of the brand’s universe. This shifts the focus from measuring true impact solely in numbers to also in the quality of the conversations. These conversations aren’t linear; they occur in hybrid environments and across different devices. For this reason, the approach must be based on an omnichannel, consumer-centric, and phygital concept. Educational, interactive, and inbound communication campaigns fit best with this perspective. Product lifecycle strategy and recommended pricing based on perceived value remain fundamental elements to consider in the commercial strategy.”

“A high-impact connection between brand and consumer can’t be mass-produced. It’s not born from formulas. It’s born from empathy, imagination, and the courage to do something different. Because when a monologue manages to create a “wow” moment, it ceases to be advertising and becomes a memory, a conversation starter, and a shared emotion. In every presentation, every training session, every encounter between a brand and its audience, there’s a unique opportunity to leave a single, powerful idea of value, one that inspires action.”

“Win-win consulting is the outcome of a negotiation where the final result is greater than the sum of its parts. Intelligence, honesty, and strategic vision are fundamental elements in this process. A true consultant doesn’t impose solutions; they strive to understand the challenge, listen before proposing, and transform the opportunity into shared value. Because the best sales aren’t just about profit; they’re about progress and trust—the result of a grateful client eager to buy from you again.”

Amalia Fumanal ^© is a private and independent brand that helps healthcare companies in new launches, business
development, hybrid strategies, design thinking and creative marketing campaigns.

Exclusive for Health

THE CREATIVE LAB

AF has more than 20 years of experience in B2B & B2C
on skincare market, food supplement in pharmacies, healthcare, drugs and e-health services.

HEALTHCARE

Drug
Sanitary Produts
Medical Devices

HEALTHY

Natural Formulas
Food Supplement
Micronutrition

SKINCARE

Haircare
Bodycare
Dentalcare

NICHE COLLECTION

Dermocosmetic
Scent Care
Make up

Luxury Care

Personalized
Luxury Care Services

Ecological

Well Being
Lifestyle
Clean Beauty

AF WHITE PAPER

Rethink everything with the knowledge of consumers insights, omnichannel view, phygital paradigm and being careful of your clients, the most important active of your brand.